AR, MR & AI Intellectual Property Development
LC7 develops and patents breakthrough concepts for licensing to industry leaders.
About Limitless Concepts7
Our Mission
Limitless Concepts7, "Transforming visionary AR and AI concepts into patent-protected intellectual property across multiple industries—from tactical training and sports performance to consumer wearables and entertainment experiences."
Leadership & Team
Gregory L. Newell - Founder, President & Chief Conceptualist Officer
Greg is a Marine Corps Infantry & Security Forces veteran (Disabled) with 20 years of Georgia law enforcement experience, including 4 years with a DEA Task Force. He founded and operated a full-service security company for 20 years, providing armed and unarmed security services nationally and internationally, including operations throughout West Africa. With over 20 years of inventing experience and a lifelong passion for engineering and design, Greg combines tactical expertise, operational leadership, and entrepreneurial experience to develop breakthrough AR and AI technologies. His real-world background in security, law enforcement, and international operations drives the practical application and market relevance of every concept developed at Limitless Concepts7.
William "Bill" Allen - Chief Executive Officer & Managing Member
Bill brings over 30 years of Fortune 100 experience spanning manufacturing management, logistics and supply chain operations, and human resources leadership across international markets including Europe, Africa, South and Central America, Mexico, and Asia. He holds a Bachelor's degree in Business Administration from Virginia State University and completed advanced MBA studies in Management at Fordham University. As CEO, Bill leads strategic planning, operational management, and high-level partnership development for LC7. His proven track record in business development, international operations, and go-to-market execution drives the company's licensing strategy and partnership negotiations with defense contractors, technology companies, and commercial partners.
Latisha Norman-Rodgers - Director of Strategic Partnerships
Latisha brings extensive strategic HR and business partnership experience, currently serving as People Business Partner at ThredUp and previously as HR Business Partner at Vulcan Materials Company where she partnered with executive leadership to manage 900+ employees. She holds dual bachelor's degrees in Business Administration (Illinois State University) and Human Resource Management (Southern New Hampshire University). With a proven track record in strategic workforce planning, talent acquisition, executive presentations, and data-driven decision making, Latisha leads patent presentations and licensing relationship management for LC7. She serves as the primary point of contact for all licensed partners and prospects, specializing in presenting our patent portfolio to defense contractors, technology companies, and commercial partners while translating complex technical innovations into compelling business opportunities.
LIMITLESS CONCEPTS7
Where Operational Experience Meets Innovation
Limitless Concepts7 was founded on a simple principle: the best innovations come from those who've faced real-world problems firsthand. As a Marine Corps Infantry veteran with 20 years in Georgia law enforcement and 4 years on a DEA Task Force, our founder Greg identified critical gaps in training technology, operational efficiency, and practical applications that existing solutions failed to address.
Rather than build companies, LC7 focuses exclusively on what we do best—developing patent-protected intellectual property that solves real problems. We identify market opportunities, create innovative solutions, secure comprehensive patent protection, then partner with established industry leaders who have the infrastructure to execute at scale.
Our Approach
We don't chase trends. Every concept in our portfolio addresses genuine operational needs identified through decades of tactical experience across military, law enforcement, and commercial sectors. From spatial AR training systems to AI wearables, our innovations are built on understanding what professionals actually need—not what sounds innovative.
The LC7 Difference
- Real-world validation: Concepts tested against actual operational requirements
- Patent-first development: Every innovation comes with robust IP protection
- Partnership-focused: We succeed when our licensing partners succeed
- Multi-sector expertise: Security, training, technology, and commercial applications
- Proven track record: Active patents, defense contractor discussions, established business operations
BEYOND IP DEVELOPMENT
In addition to LC7, Greg operates Official Protection Services (15+ years providing security solutions), Land & Sea Welding School (maritime workforce training), and Builders of Tomorrow (after-school meal programs)—demonstrating the entrepreneurial execution capability behind every concept we develop.
OUR VISION
To be the premier bridge between operational excellence and technological innovation—where battlefield-tested experience transforms into patent-protected intellectual property that shapes the future of defense training, wearable AI, and human performance enhancement.
We envision a world where breakthrough concepts born from real-world challenges become the licensed foundations for industry-leading solutions, empowering established companies to deliver technologies that make professionals safer, more effective, and more capable.
Limitless Concepts7 will be recognized as the trusted source for patent-protected innovations that matter—concepts validated by those who've lived the problems and refined by those who understand the solutions.